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Mooz-lum exceeds box office expectations

It’s always good news when a good and worthy black film does well at the box office. So it was great news when it was announced earlier today, that Qasim Basir’s film Mooz-lum did better than expected at the box office this past weekend.

Opening in limited release in ten cities, on 11 AMC Theater screens, the film earned an excellent $12,712 per screen, making it one of the highest per screen averages in the country. That’s better than this weekend’s top two films, Just Go With It, and Justin Bieber: Never Say Never, which averaged $8,601 and $9,505 per screen respectfully.

Not surprisingly, the film will open in five more AMC theaters in Columbus Ohio, Elizabeth NJ, Minneapolis, Phoenix and Seattle, and adding another screen in Atlanta.

According to AMC: “the rate at which movie-goers packed the theaters to see Mooz-lum proved the film’s viral marketing approach – drawing heavily on Eventful Demand it!, Facebook and Twitter along with word-of-mouth promotion and targeted public relations – is working.”

Hey can you think of any better news?

8 comments to Mooz-lum exceeds box office expectations

  • So that’s about $140,000 total B.O.!

    Good for them! A gradual release and strong word of mouth should keep it in theaters for a little while.

  • Cordell

    I can’t wait to see this film (I doubt it will ever come to my neck of the woods). Glad to see Nia doing some meaning full work.

  • JustVisiting

    this makes me very happy. i will definitely see it tomorrow on my off day, FINALLY! I feel bad that I wasn’t able to see it in its first week but Detroiters PLEASE go support this. We all know the city’s/State demographic (hint hint) so go check it out at the Star Theater at Fairlane in Dearborn, MI!

  • Robert Fuller

    I don’t understand the first sentence of this article. This movie is neither good nor worthy nor black (yeah, there are some black characters but the main characters are Middle Eastern).

    • Sergio

      Well that’s up to you on whether the film is good and worthy, everyone is entitled to their opinion, but your last comment is baffling. The lead characters in the film are African Americans either converted to Islam or born into a Muslim family and the film was directed by a Muslim African-American. There are Middle Eastern charcaters in the film but in supporting roles

  • Sergio

    Must be because I have NO idea what he’s talking about. He did see the movie, right?