Percy “Master P” Miller and BBTV (Milk Carton Alert)
Three years ago, the internet was all abuzz about the new television network Percy “Master P” Miller was embarking on. Better Black Television was going to exemplify a new and improved standard for an under-served market.
It was going to be a general entertainment channel running a wide range of scripted, unscripted and news programming including: drama and comedy series, movies, animation, reality, politics, sports and entertainment news, children’s educational and teen programming along with “responsible” hip-hop music videos.
A company statement claimed the network would provide…”positive content for a black and brown culture.” Supposedly, production had already begun and a website had been implemented.
Advisory board members for the network included Oscar winner Denzel Washington, Vault Load Films president Jim Finkl, NAACP executive director Vicangelo Bullock, NBA player Derek Anderson, hip-hop pioneer DJ Kool Herc, entrepreneur Olatokunbo Betiku and real estate mogul Curtis Oakes.
Master P was elated to announce the venture stating…”I believe that there is a market in our community for a new diverse network that provides a new brand of superior programming that caters to all aspects of television, from reality to original programming.”
This network was going to pounce BET and shake up the stronghold it had on us. In short, it seemed promising at the very least.
Then, out of nowhere, talk had diminished and POOF…the project was gone. No grand statements from Denzel. No unified front from the advisory committee explaining new investors on board. No all-star cast of a new sitcom chatting it up with Oprah. No trash talking comedian announcing a late night show. No lifestyle, all-in-one new hostess to look forward to. Nothing. Just dead.
Hearing about Bounce TV, the new network being launched by Andrew Young and Martin Luther King III, caused some major reservation but I’m hopeful.
So does anyone know what happened to BBTV?
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