A week after his death, footage of Michael Jackson rehearsing for his 50 date This Is It tour, which was scheduled to start on July 13th at London’s O2 arena, went flying around the news networks and the internet.

With over 100 hours of footage available, it would seem that a documentary movie could be in the works, as well as live albums and a pay-per-view special. According to Randy Phillips, president and CEO of AEG Live:

“If we all do our jobs right, we could probably raise hundreds of millions of dollars just on the stuff we have worldwide and then the estate could eradicate its debt.”

Although AEG was insured against Jackson’s death to the tune of $17.5 million, it spent between $25-30 million in advances and production costs, and will only receive an insurance  payout if the autopsy finds that the singer died accidentally, not if it is found he died from natural causes. While a lion’s share of the proceeds will go to Jackson’s estate to help eradicate his $400 million debt, AEG should, however, also be able to make a substantial  profit.

AEG is also considering a tribute show at the O2 which would be broadcast worldwide and then sold as a DVD, and Phillips also revealed that, while AEG has offered full refunds on tickets bought for the sell-out concerts, 40-50%  of concert ticket-buyers have so far decided to receive tickets as memorabilia in lieu of a full refund, which would at least help the company break even on its expenses.

You can read a full report on The Hollywood Reporter website.

Below is part of the rehearsal from 23 June at Staples Center, LA, aired by CNN, the first network to show the footage.