Filed under the category of "The internet has proven people have no common sense" is news of Netflix angrily begging viewers to stop doing what social media has dubbed the #BirdBoxChallenge. The potentially dangerous challenge involves people doing every day (or not so everyday) tasks blindfolded, much like how Sandra Bullock, Trevante Rhodes and other characters from the film must traverse the woods blindfolded in order to stay alive amid an alien attack. TechCrunch and Inside Edition have posted several videos from social media, many of which do look dangerous.
— Shut up or square up (@RealFakeShanti) December 31, 2018December 27, 2018
"Can't believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE," wrote Netflix in a surprisingly forceful tweet. "We don't now how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes."
Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.— Netflix US (@netflix) January 2, 2019
Bird Box was recently named Netflix most-watched film in its first week, garnering over 45,000 views. READ MORE:Netflix Says Over 45M Accounts Watched 'Bird Box' In Its First Week, Breaking A Record For The Streaming Service'Bird Box' Has Some Gripping Moments -- But it's No 'A Quiet Place'